Identity by Design

“By weaving their own stories into their collections, designers can forge communities, be change agents, and inspire self-exploration in others. That intimacy can be powerful, especially for independent designers growing their labels and new-guard creative directors shaking up traditional house codes. Here, nine designers fashion their brand identities.” – Sara Holzman, Style Director

An editorial featuring pieces from brands like Kallmeyer, Bally, Diotama, Luar and more. Since the emphasis was on the clothes,
I kept the set relatively simple and worked with the photographer on lighting. This created texture and gave the white box of the studio more dimension.

Role
art direction, on-set direction, post-production

Publication / Client
Marie Claire

Photography Lelanie Foster
Model Bo Bay Park, Marilyn
Styling Sara Holzman
Hair Takuya Yamaguchi, Wall Group
Makeup
Ayaka Nihei
Production Samantha Rockman